I didn't set out to become a web expert, but I'm sure learning more than I expected to. Way back when the www was new, I had my web host guys take some paper brochures I had put together and turn them into web pages. Sooner or later, not sure why, I got Microsoft FrontPage and started maintaining my web site myself. Maybe I was just being cheap, maybe I was trying to be control freak, or maybe I just wanted to learn more about making sausage.
Somewhere along the way I learned that when a divorce client (or prospective client) asked me a question that I had been asked by someone else, I could save myself some time by putting the answer on my web site, and then just pointing folks to the canned answer. That's how my web site grew into the huge thing it is now.
Then I discovered a way to do form emails, so I could send someone a canned email, including a link to a part of my web site, and then customize the email for the particular occasion or particular client/prospect. For instance, after I efiled an Original Petition for Divorce, I'd attach a copy of the document to an email to the client, along with a form email on what happens next. I'd mention that if the case didn't get wrapped up, eventually the judge would send us a "move it or lose it" letter, and then I'd say "for more details, follow this link" where they'd get a page or so just on dismissal deadlines and what to do to keep it from getting dismissed. This became even more important when I made a few videos to explain things, and I had to email a link to the video, because I don't know how to put a video into an email.
Then, I learned a bit about Search Engine Optimization, or SEO. Part of the trick to getting Google to rank your pages high is to have a lot of the words folks are looking for (hardly a trick, it's the essence of what search engines are all about). But one thing I didn't realize is that Google also likes seeing the key words in the titles of the pages, and in the URL addresses.
After optimizing for SEO, a lot of the links I used a lot got fairly long, like this:
http://civilized-divorce.com/procedural-matters-plano-divorce.html#3
Now that's not so terribly long, but some email programs wrap a line when they get to as few as 40 characters, so that URL might show up in their email as
http://civilized-divorce.com/procedural-
matters-plano-divorce.html#3
or something like that. This results in a broken link, because a line break has been inserted into the middle of the address.
So, I began to wonder how I could shorten the URLs so they wouldn't be cut in half in an email, without losing all those groovy keywords.
I remembered hearing about TinyURL.com, and started reading up. There's a pretty good entry in Wikipedia about it. Turns out the guy who owns the domain had the same sort of problem I did, and he created an automated web site that will take a really long URL and shrink it down to something really small, like
http://tinyurl.com/12345
Then, you can send folks the short URL, and then his web site redirects the inquiry to the really long address you started with.
The only real problem Wikipedia mentioned in this regard is that some folks are using TinyURL to send unsuspecting folks to a malicious web site. But, what that means is that you can only trust a URL as much as you can trust the person who gave it to you. So, if you were going to click on my really long URL, you'd probably click on the TinyURL.
TinyURL also has a Custom Alias feature, and as best I can figure it out, what that means is that you can request what goes after the slash, and if nobody's taken it already, it's available. So I can put CivDiv in the TinyURL and folks have more confidence that it's really about me and Civilized Divorce.
So, while I could have taken
http://civilized-divorce.com/procedural-matters-plano-divorce.html#3
and turned it into something like
http://tinyurl.com/9ag8?llv
I've actually turned it into
http://tinyurl.com/CivDiv-DWOP
(DWOP is courthouse slang for Dismiss for Want Of Prosecution)
Another tip: when you get TinyURL to give you a new URL, be sure to copy it or write it down, because as best I can tell, there's no way to go back and find out what URLs it has created for you.
At any rate, this isn't intended as a web tutorial, but kind of marveling at how much I've learned about a topic I didn't set out to learn much about. But it is kind of a cool tip, if you email folks long links.